The automotive sales tech start-up 2trde was founded by CEO Johannes Stoffel and CTO Marcus Lankenau in 2017. The mission of the young company is to provide used car remarketers with more reach and profit in B2B remarketing through digital multi-channel auctions. Dealer auctions can be individually conducted on the 2trde platform to ensure better data and more transparency, faster execution as well as wider reach and more profit.
The idea for 2trde came to Johannes Stoffel at his first company, also in the used car industry. He noticed that even large companies still worked with near-endless Excel lists and mail distributors in B2B remarketing. Improving the resulting high error rate and inefficient system led to the birth of 2trde. The Munich-based company currently employs 15 people. 2trde has already convinced more than 380 customers and is supported by investors like Maniv Mobility and Axel Springer Plug and Play.
Founder and Managing Director
"Our unique data combined with the knowledge gained from our customers' decades of experience mean that we can provide you with competent, unbiased, fact-based support."
"Great software development is one thing - user-centred product development is another. Optimal solutions for real problems need a deep understanding of the matter."
A winning team with many years of industry experience – and petrol in their blood!
Manager B2B Marketing
Entrepreneur in Residence
Senior Key Account Manager
Regional Sales Manager
Regional Sales Manager
Quality Assurance Engineer
UX/UI Design Engineer
Dr. Daniel Kirch
Senior Data Scientist
HR & Business Development
We are always on the lookout for ambitious new colleagues to revolutionize B2B business in the automotive trade together with us!
With 2trde, car dealerships receive a software platform on which B2B dealer auctions can be carried out individually. At the same time, used cars can be offered through several external auction houses – through only one system. Dealers profit from reduced capital tie-up, lower administrative effort, and greater reach through multi-channel auctions. Leasing companies and car manufacturers can also benefit from 2trde. Digitalizing the processes around used car auctions not only brings more efficiency but lowers capital tie-up and reduces the downtime of vehicles waiting for auction from an average of 29 to seven days.
January 2017 Foundation of SLL Automotive Group GmbH
September 2017 First prototype of 2trde
January 2018 Integration of the first auction houses
February 2018 Go-live of 2trde price indication / trade-in calculator
May 2018 Cooperation with VW Data Lab
August 2018 Beta version of the 2trde platform in use with the first customers
November 2018 Go-live of the 2trde platform
January 2019 Go-live of the 2trde appraisal app
July 2019 Over 150 active users of the 2trde solution
December 2019 Integration of further auction houses
June 2020 Entry of the investor Maniv Mobility
August 2020 Expansion of the sales team in Germany