About us

Icon Auto

Car trading, supercharged.

The automotive sales tech start-up 2trde was founded by CEO Johannes Stoffel and CTO Marcus Lankenau in 2017. The mission of the young company is to provide used car remarketers with more reach and profit in B2B remarketing through digital multi-channel auctions. Dealer auctions can be individually conducted on the 2trde platform to ensure better data and more transparency, faster execution as well as wider reach and more profit.
The idea for 2trde came to Johannes Stoffel at his first company, also in the used car industry. He noticed that even large companies still worked with near-endless Excel lists and mail distributors in B2B remarketing. Improving the resulting high error rate and inefficient system led to the birth of 2trde. The Munich-based company already convinced more than 380 customers.

The founders

Johannes Stoffel, Gründer und Geschäftsführer

Johannes Stoffel,
Founder and Managing Director

A team with petrol in its blood!

"Our unique data combined with the knowledge gained from our customers' decades of experience mean that we can provide you with competent, unbiased, fact-based support."

Marcus Lankenau, CTO

Marcus Lankenau,

Customer-focused applications

"Great software development is one thing - user-centred product development is another. Optimal solutions for real problems need a deep understanding of the matter."

Join our team!

We are always on the lookout for ambitious new colleagues to revolutionize B2B business in the automotive trade together with us!

Learn More
Logo 2trde

Advantages of 2trde

With 2trde, car dealerships receive a software platform on which B2B dealer auctions can be carried out individually. At the same time, used cars can be offered through several external auction houses – through only one system. Dealers profit from reduced capital tie-up, lower administrative effort, and greater reach through multi-channel auctions. Leasing companies and car manufacturers can also benefit from 2trde. Digitalizing the processes around used car auctions not only brings more efficiency but lowers capital tie-up and reduces the downtime of vehicles waiting for auction from an average of 29 to seven days.


January 2017 Foundation of SLL Automotive Group GmbH

September 2017 First prototype of 2trde

January 2018 Integration of the first auction houses

February 2018 Go-live of 2trde price indication / trade-in calculator

May 2018 Cooperation with VW Data Lab

August 2018 Beta version of the 2trde platform in use with the first customers

November 2018 Go-live of the 2trde platform

January 2019 Go-live of the 2trde appraisal app

July 2019 Over 150 active users of the 2trde solution

December 2019 Integration of further auction houses

June 2020 Entry of the investor Maniv Mobility

August 2020 Expansion of the sales team in Germany

Our partners


Rene Hertrich

Coordinator - Used Car Remarketing, Central Used Car Organisation of the Emil Frey Group
"Rather than manually copying all data from A to B as I used to, I can now simply use one of the many import functions. This makes my work easier."

Christian Voßkamp

Managing Director, Bleker Group 
"With the appraisal app, one of the most relevant topics in the digitization of vehicles has become much faster. The psychological barrier to quickly enter a vehicle has significantly decreased. Extensive training of employees is not required – the app works intuitively."

Contact us!

Call our experts to find the right solution for you.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.